Scrumball

Scrumball is a global social media marketing platform whose core technology is an AI-driven influencer marketing system. The platform uses AI algorithms to accurately analyze brand and influencer data, providing brands with more intelligent, efficient and quantifiable influencer marketing solutions. Its importance lies in solving the problems existing in traditional influencer marketing such as inaccurate matching, low communication efficiency, and difficult to track effects. The main advantages include having a huge database of more than 120 million verified influencers, with a high degree of matching, and the ability to provide multi-link AI-assisted functions, such as automatic outreach, influencer management, performance tracking, etc., making the marketing process more controllable and efficient. The price document does not mention specific content. It is positioned as a professional integrated internet celebrity marketing solution provider, serving brands and enterprises with internet celebrity marketing needs around the world.

Demand group:

["Brand side: For various brands, Scrumball 's huge Internet celebrity database and precise matching function can help them quickly find Internet celebrities that are consistent with their brand image and product positioning, and carry out effective marketing activities. At the same time, the platform's automatic outreach, management and tracking functions can save the brand's manpower and time costs, and improve marketing effectiveness and return on investment.", "Marketing team: The marketing team can use Scrumball 's AI agent to complete repetitive tasks, such as influencer screening, external communication, etc., allowing team members to focus more on strategic planning, creative design, and business growth. The team collaboration function also helps improve internal work efficiency and avoid duplication of work.", "E-commerce companies: E-commerce companies can use Scrumball to find Internet celebrities suitable for promoting products, and increase product exposure and sales through videos of Internet celebrities carrying goods. The platform's performance tracking function can help e-commerce companies understand the effectiveness of marketing activities in real time and adjust marketing strategies in a timely manner."]

Example of usage scenario:

VIVAIA brand uses Scrumball AI to convey its sustainable fashion concept to like-minded communities. Through the platform, suitable influencers were matched for promotion, which reduced marketing costs by 27%, achieved 148 times higher interactions, and reached 1,562 cooperations.

If a brand wants to promote wireless headphones in the United States, it can use Scrumball to find TikTok creators who have reviewed wireless headphones in the United States, and use the platform's functions to establish cooperation with these creators to increase the market visibility and sales of the headphones.

A pet accessories company hopes to promote dog accessories through YouTube creators. Use Scrumball to find YouTube creators who produce pet content in the United States, and use the platform's automated outreach and management functions to efficiently work with creators to promote products.

Product features:

Internet celebrity discovery function: Scrumball covers 120 million verified Internet celebrities around the world. It uses AI technology to accurately match the most suitable creators for brands based on the Internet celebrities’ authenticity, fit with the brand, and historical performance, greatly improving the success rate of cooperation between brands and Internet celebrities.

Automatic outreach function: The platform’s AI can automatically generate outreach emails and follow up, with built-in negotiation support. This eliminates the need for brands to spend a lot of time struggling with outreach copywriting, avoids missing opportunities to cooperate with influencers, and effectively improves communication efficiency.

Internet celebrity management function: Scrumball provides a single platform to manage Internet celebrities, activities and communications, and is powered by AI. It bids farewell to the traditional table management method, allowing brands to manage the entire influencer marketing campaign in a comprehensive, visible and controllable manner, improving the convenience and accuracy of management.

Performance tracking function: The platform can track the interaction and conversion of Internet celebrities after publishing content in real time, and automatically generate ROI reports. This helps brands understand the effectiveness of activities in a timely manner, optimize activities based on data, and improve the return on investment of marketing activities.

Team collaboration function: Built-in collaboration and influencer status tracking mechanism prevents team members from repeatedly contacting influencers, making collaborative work among team members more efficient. By sharing influencer status information in real time, teams can better allocate tasks and improve overall work efficiency.

AI-assisted strategy formulation: Lillian AI agent can scan website and product information, conduct in-depth analysis of target audience characteristics, and formulate highly targeted marketing strategies to provide scientific guidance for the brand's influencer marketing activities.

Internet celebrity screening and evaluation: Hunter AI agent screens Internet celebrities based on data indicators, evaluates Internet celebrities' performance and conversion effects, and sorts Internet celebrities according to matching and credibility, helping brands quickly find the best quality Internet celebrities for cooperation.

Cooperation signing promotion: Charlie AI agent is responsible for sending cooperation invitation emails, following up communication and business negotiations, and ultimately promoting cooperation signings between brands and Internet celebrities, simplifying the cooperation process and improving the success rate of cooperation.

Usage tutorial:

Step 1: Register and log in. Visit Scrumball 's official website https://www.Scrumball.com/zh, complete registration and log in to your account.

Step 2: Clarify the needs. Enter your brand marketing needs on the platform, such as finding influencers in a specific region, a specific type, or finding the right creator for a specific product.

Step three: Internet celebrity screening. Use the platform's AI influencer discovery function to select a list of influencers that meet your needs based on factors such as authenticity, brand fit, and historical performance.

Step 4: Automated outreach. Use the automatic outreach function to let AI generate outreach emails and automatically follow up to communicate and negotiate with selected influencers.

Step 5: Cooperation signing. After reaching a cooperation intention with the Internet celebrity, complete the cooperation signing process through the relevant functions of the platform.

Step Six: Event Management. Manage influencers, events and communications on a single platform, and use AI-powered functions to ensure the smooth progress of events.

Step 7: Track results. Track the release, interaction and conversion of activities in real time, view automatically generated ROI reports, and optimize activities based on data.